JoongAng Daily
September 25, 2015
Emanuel Pastreich
I cannot stand to take my daughter to the subway stations Sinsa or Apgucheong these days. It just sickens me to have to walk with her, a young and impressionable girl, past dozens of advertisements for plastic surgery clinics showing women posing in a sexually suggestive manner. The assumption that somehow women must be physically attractive in order to be successful, and must surgically change their appearance to do so, damages young women from an early age.
But the problem goes further than that. This country is increasingly run by women, ?and women will play an even greater role in the future. But if those women think their primary concern should be the shape of their body, rather than their commitment to being informed and active citizens, the cost will be tremendous.
This focus on physical appearances in Korea has reached a dangerous extreme. Twenty years ago, I felt that Japan rather than Korea, put an unnatural emphasis on women’s physical features, but today it is the complete opposite and even more women are feeling pressured to go under the knife. And there are even some who argue that plastic surgery is a “growth industry” that can bring in tourism yuan.
The time has come for us to put our collective foot down and declare that this trend, with its dangerous implications of cultural decadence, should end.
Advertising for non-essential plastic surgery should be prohibited and steps should be taken to restrict this technology to those who actually require reconstructive surgery. It is unfortunate such a move may impact on some parts of the economy, but a healthy moral environment should take precedent.
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